You'd buy a sweater on impulse, but when it comes to buying a home it's all about calm deliberation, right?
You might be surprised.
Price, square footage, location: "All that can be trumped by the visceral reaction of seeing a home," says June Cotte, who teaches marketing at Western University's Ivey Business School.
"Smells, colours, sounds you can hear inside or from the outside - you might not be aware of them, but they can have an influence."
The layout may even subliminally remind you of the home of a former boyfriend, says Cotte. That can have a positive or negative emotional impact on how you perceive a home that's for sale.
In fact, a study published in the Journal of Advertising Research in 2002 said emotions can be twice as
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